Wurzpott LLC

Company Description:

Wurzpott was founded in 2021 by Kubru GmbH & Co. KG in Waiblingen, Germany, and expanded to the U.S. market in July 2022. This remarkable journey was born from the lifelong friendship between Markus Grau, the company's founder, and Sam Bassan, President of the U.S. operations. Their connection, forged in childhood, blossomed into a shared business venture, driven by their mutual passion for culinary excellence.

Sam’s parents, civilians working for the U.S. Army, were stationed in Germany from 1980 to 1995. During this time, Sam attended German schools and met Markus in elementary school, where they quickly became best friends. From an early age, both had an entrepreneurial mindset and made a promise to one day create a business together. Over 30 years later, they turned that dream into reality, fueled by a shared love for exceptional cuisine.

Recognizing the need for premium-quality spices and blends, they traveled the globe in search of the finest ingredients, sourcing sustainably from across Europe and Asia. Most of their signature blends were crafted by renowned European chefs with a clear mission: to empower home cooks to create restaurant-quality meals effortlessly.

Their commitment to quality extends beyond their ingredients. Leveraging Markus’ technical expertise, Wurzpott pioneered the WASP (Wurzpott Aroma Safe Process) technology. This cutting-edge sealing process removes nearly 100% of oxygen from their packaging, preserving the freshness of their 100% natural, additive-free ingredients. Thanks to WASP, their products boast a three-year best by date while remaining fresh well beyond that.

Wurzpott is equally committed to environmental sustainability and philanthropy. They exclusively use glass jars and metal lids to minimize their environmental footprint. In addition, the company committed to donate 20% of its profits to charitable causes, primarily focusing on combating global hunger. As a U.S. Army veteran, Sam has also pledged 5% of the company’s profits to support charities dedicated to helping U.S. veterans.

Wurzpott's dedication to quality, innovation, and social responsibility has already made its mark, with their products available in over 200 stores and counting. We invite you to experience the excellence of Wurzpott’s products and see why they are quickly becoming a household favorite.

Show Specials:

10% off 3+ spices, 20% off 6+ spices.

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